If you’re Canadian, you know what I’m talking about. Jos. Louis.
The famous snack cake made by Vachon. For those of you who haven’t tempted your tastebuds with one, here’s what they are: two round red velvet cakes (that’s news to me, I never would have known to describe it as that. Thank you Wikipedia). Then between the layers is a cream filling, and the whole thing is encased in a chocolate coating.
As kids we always called them “Joe Louis” and ignored the “Jos.” I suppose we should have pronounced it “Joseph Louis” because Jos. is short for Joseph. Apparently, again my thanks to Wikipedia, Joseph and Louis were two of the Vachon sons.
Did anyone else eat them by slowly peeling the chocolatey coating off first? One of my childish methods of eating a Jos. Louis. I can’t be alone! Whether you eat the Jos. Louis by eating the coating first is an indication of your character, somewhat similar to whether you took apart your Oreos and Fudgie-O’s. Very telling, your sugar-eating habits, I tell you.
So if you’ve never had one, try a Jos. Louis or a ½ Jos. Louis as soon as possible. It’s likely you will not regret such a step. Personally I was always okay with the ½ size, other than the obvious shortcoming in pleasure. But I didn’t like the super Jos. Louis, a gargantuan version, when it came out. Seems counter-intuitive, but it was just too much for me. Thoughts?
To me though, the best thing ever made by Vachon were the Vachon cakes…the little cupcakes that came with either white, pink or chocolate icing. There were four of each per box. Heaven for your mouth. In recent years I’ve only ever seen them hit the stores around Christmas time, then this year, not at all. It’s a sad, sad day for Canada when the Vachon cupcakes can’t be found. Chalk up another loss to big business buying out family-run companies. Sorry to say.
Today's trip down memory lane was inspired by the letter J, as part of the A to Z Blogging Challenge.